Don’t be fooled; effective email marketing is still very much alive and well. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. New techniques and strategies are constantly evolving to keep marketing emails fresh and effective. This article provides several tips that can help you utilize email to fulfill your goals.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Make sure you have permission from the subscriber before you send them emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. People may just consider you as a spammer if you do not do this, and that will make them ignore and delete your emails. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations.
When someone subscribes to your email marketing list, confirm that this is what they really intended to do. Implementing this double opt-in strategy will make it much less likely that your email provider will receive spam complaints about you. Also, you will be assured that the people receiving your emails are actually interested in what you are sending them.
Keep all of your branding in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colors, voice, and fonts so that the readers can recognize that the email is from you and so they will read it.
You might want to consider following up to your clients with some type of surprise bonus that you are providing them. Include a link on your email that tells them to click on it. The concluding postscript could inform them that they can get all the details on this by clicking on the provided link.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Your subject lines should be brief and to the point. Short (60 characters of less) subject lines prompt recipients to open the message more often than really long subject lines that don’t seem to have a point. If you’re having trouble keeping your subject line concise, start it off with the most significant words to ensure that they don’t get cut off when the email reaches a customer’s inbox.
Offer your customers a chance to sign up for your special email promotions. This way, they will have voluntarily signed up to be receiving your emails and the messages and promotions will not come across to them as spam. Gaining the permission of your customers to email them with offers will help keep your customer’s trust intact.
Get permission from individuals before you send any e-mail to them. Never send out e-mails to people without their consent. Unsolicited e-mails in a person’s inbox can easily be considered spam. You don’t want marketing to annoy people. Make sure your get permission before you turn off any potential customers.
When creating an email list, create it organically. Avoid purchasing or renting lists of subscribers. Build this list using a business card that you have collected at any industry events, and include sign up forms on your site for your followers. This ensures that your emails only go to those who are interested, and you can take pride in knowing that you grew your business all on your own.
Let your emails accurately reflect your brand. Though you may feel like email marketing is a bulk and generic product, you should put your all into it. Have the email format showcase your company, and your services, by proudly displaying your business logo with complimentary coloring throughout. Almost nobody uses plain text for marketing these days.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. If you implement the advice found in this article and continue to find ways to better your email marketing campaigns, this strategy can work well for you for quite some time.